- Home: what the shop carries, where it is, today's hours
- New in: pieces that arrived this week
- Lookbook: the season shown as numbered looks
- Trunk shows: dates, RSVP and parking
- Pickup: how to collect a held or phoned-in order
- Visit: map, entrance and accessibility notes
Pages most shops need
| Page | What it does | What we need from you |
|---|---|---|
| Home | Shows the current season, today's hours and the next event | A few strong photos and a line on what you carry |
| New in | A short photo set of recent arrivals, changed often | Phone photos are fine; we set up a simple template |
| Lookbook | The season as numbered looks with the pieces listed | Shoot photos and a list of pieces per look |
| Events | Upcoming trunk shows, launches and private shopping nights | Dates, times, and whether people need to RSVP |
| Pickup | How held items, alterations and phone orders get collected | Your hold policy and where people collect |
| Visit | Map, entrance, parking, accessibility and hours | Photos of the storefront and any tricky entrance |
Brands you carry
Many customers search for a brand name plus their city. A page that lists the labels and designers you stock, with a line on each, helps people who already know what they want find you. We keep it easy to edit, because brand lists change every season.
Photos first
Fashion and home showrooms sell on images, and photos are what make most shop sites slow. We crop every image for the place it shows, compress it for phones, and write alt text that describes the piece. If you don't have a recent shoot, we'll send a shot list for a phone or a local photographer: the storefront, the floor, a few racks, and some close details of fabric and finish.
Social accounts
A lot of boutiques post new arrivals on social media first. The website doesn't need to copy every post. It should hold what a feed can't: the season's lookbook, the event calendar, hours, pickup rules and directions. We link to your accounts in the header and footer so customers can move between them.
Found in local search
Every page gets a clear title and description, your store details are marked up for search engines, and your hours and address match your Google Business Profile. Lookbook captions and brand lists are real text, which search engines can read and which images alone can't give them.
Questions
Can you redesign the site I have?
Yes. We keep your domain, carry over the pages that still work and set up redirects for any that move, so old links and search results keep landing in the right place.
Do you write the text?
If you want us to. Send notes on the shop and the brands, and we'll write the pages for your approval.
Have a season or an event coming up? Tell us what you sell, how people reach you now and the date you're working toward.
Request a quote