Totaly Looks Web

Samples

Site map concepts and sample photos

AI-generated sample photos and concept site maps drawn for this website. None of them shows a client project.

AI-generated sample photos

These images were made with an AI image model to show the look and finish of the work we deliver. They are samples, not client projects, and the websites on the screens are made up.

Laptop on a boutique checkout counter showing a minimal fashion website (AI-generated sample image)
AI-generated sampleLaptop on a boutique checkout counter showing a minimal fashion website. Made with an AI image model for this site; not a client project.
Desktop monitor in a white studio showing a lookbook page with large photos (AI-generated sample image)
AI-generated sampleDesktop monitor in a white studio showing a lookbook page with large photos. Made with an AI image model for this site; not a client project.
Tablet on a showroom table showing an event page next to fabric swatches (AI-generated sample image)
AI-generated sampleTablet on a showroom table showing an event page next to fabric swatches. Made with an AI image model for this site; not a client project.
Phone on a wrapped shopping bag showing a store pickup page (AI-generated sample image)
AI-generated samplePhone on a wrapped shopping bag showing a store pickup page. Made with an AI image model for this site; not a client project.
Printed page layouts pinned near a clothing rail in a bright shop (AI-generated sample image)
AI-generated samplePrinted page layouts pinned near a clothing rail in a bright shop. Made with an AI image model for this site; not a client project.
Open laptop on a table by a shop window showing a boutique home page (AI-generated sample image)
AI-generated sampleOpen laptop on a table by a shop window showing a boutique home page. Made with an AI image model for this site; not a client project.

About these images. Every photo and drawing on this page was made for this website. We don't show client work without written permission, and samples here are always labeled as AI-generated or concept images.

Concept site maps, drawn as rails

Each drawing below is a site map for one kind of shop, hung on a rail. Every garment is a page, numbered in the order it sits in the menu, and the red one is the page that kind of shop tends to need most. The list under each drawing says what each page is for.

Womenswear boutique6 pages1Home2New in3Lookbook4Trunk shows5Pickup6Visit
Concept drawingWomenswear boutique
  1. Home: what the shop carries, where it is, today's hours
  2. New in: pieces that arrived this week
  3. Lookbook: the season shown as numbered looks
  4. Trunk shows: dates, RSVP and parking
  5. Pickup: how to collect a held or phoned-in order
  6. Visit: map, entrance and accessibility notes
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.
Bridal showroom6 pages1Home2Gowns3Book a visit4Trunk shows5Fittings6Visit
Concept drawingBridal showroom
  1. Home: designers carried and how appointments work
  2. Gowns: silhouettes and size range, by designer
  3. Book a visit: appointment request with date and party size
  4. Trunk shows: designer weekends and how to reserve
  5. Fittings: what to bring and how alterations are scheduled
  6. Visit: parking, entrance and where guests wait
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.
Menswear shop6 pages1Home2Lookbook3Tailoring4Events5Pickup6Visit
Concept drawingMenswear shop
  1. Home: brands, tailoring and opening hours
  2. Lookbook: outfits for the season, piece by piece
  3. Tailoring: what can be altered and how long to allow
  4. Events: fitting nights and private shopping
  5. Pickup: alterations and held items, ready times and hours
  6. Visit: map and parking
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.
Vintage and resale store5 pages1Home2This week3Sell to us4Pop-ups5Hours
Concept drawingVintage and resale store
  1. Home: what kind of pieces turn up and how often
  2. This week: a weekly photo set of new arrivals
  3. Sell to us: what you buy, when and how payouts work
  4. Pop-ups: markets and late openings
  5. Hours: hours, holds and the pickup counter
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.
Children's boutique6 pages1Home2Seasons3Gift guide4Events5Pickup6Visit
Concept drawingChildren's boutique
  1. Home: ages, sizes and brands carried
  2. Seasons: back to school, holidays and summer
  3. Gift guide: ideas by age and budget range
  4. Events: story mornings and new season previews
  5. Pickup: phone orders and gift wrap ready times
  6. Visit: stroller access and parking
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.
Shoe and accessories store6 pages1Home2New styles3Lookbook4Fitting days5Pickup6Visit
Concept drawingShoe and accessories store
  1. Home: categories, brands and hours
  2. New styles: arrivals in photo sets
  3. Lookbook: outfits built around the shoes and bags
  4. Fitting days: measured fittings and brand days
  5. Pickup: held sizes and how long they wait
  6. Visit: map, entrance and parking
Red marks the page this kind of shop leans on most. Drawn for this site; not a client project.

From rail to finished site

A site map like this is the first thing we agree on in a project. It costs nothing to move a page, merge two or drop one at this point. Once the rail is right, we design the home page and one inner page, then build the rest. If you'd like to see a rail for your own shop before you order, mention it in your brief.

Have a season or an event coming up? Tell us what you sell, how people reach you now and the date you're working toward.

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