Lookbook pages

What a lookbook page does

A shoot that lives only on social media scrolls away in a week. A lookbook page keeps the season in one place. Each look gets a number, a few photos and a short list of the pieces in it, with sizes or colors where that helps. Customers can save it, send it to a friend and come in asking for look 7 by name.

Ask about a piece

Every look can carry a short form: which look, which piece, which size, and whether the person wants a call back or wants it held for a try-on. The request comes to your inbox or your shop phone by text, depending on how you work. It's a request, so nothing is charged and your staff decide what to hold and for how long.

• Look numbers that match the tags or cards you use in the shop, if you use them
• Piece lists written as plain text, so they show up in search
• A request form on each look, with the look number filled in
• Photos cropped for phones first, with a larger view on desktop
• A season archive, so last spring's looks don't vanish when the new season goes up

Planning the shoot for the web

If you're planning a shoot, a little prep saves a lot of cropping. We send a list before the day: a full-length shot of each look, one or two details, a vertical frame for phones, and plain backgrounds where you can. Photos you already have work too; we'll pick the strongest and tell you where a reshoot would help.

For showrooms

Bridal, formalwear and home showrooms use lookbooks differently. People browse to shortlist, then book a visit. For those shops, each look links to the appointment request instead of a hold form, with the look already noted so your stylist can pull it before the visit.

Changing seasons

We set up a template so your team can start a new lookbook without us: upload photos, fill in the look number and pieces, publish. Or send the photos and piece list, and we'll build it for you.

Questions